Keep things familiar

Did you ever visit a website and eventually found yourself having trouble navigating it because certain elements weren’t placed where you expected them or didn’t look like you were used to? For example, there was no logo in the top left corner to help you return to...

Guide the Eye

Welcome back to our series on optimizing knowledge articles to your readers’ needs – we’re glad you’re here and ready to learn more about how to help make your readers’ daily work faster and less frustrating. Today it’s all about text meeting visuals. Not...

Make More Simple: Simpler language for faster reading

Admittedly, it was a struggle not to make the subtitle of this article “Simplifying language for increased readability”. A lot of writers will agree that complex phrases and words come naturally while writing – they make a text more sophisticated, entertaining,...